Before I retired I had not seen a new movie in years, for my Mystery Movies column at Bellaonline, I just reported which new mystery and suspense movies were being released. I have now seen three or four new releases. I was so surprised, everything is so changed. The movie theatres are like palaces. Then there is the high cost to get in, the foods they serve (Nachos, chicken wings? WOW!) and the cost of the food. What most disturbed me was the delay in getting to the main attraction--they must show five or more coming attractions. Very annoying. I just heard this morning that a class action suit has been filed against Loews concerning this. Hallelujah to that! I found this online in the American Advertising Federation brief.
"Suit Filed Over Movie Advertisements
A lawsuit filed last month against Loews Cineplex charges that the theater chain's advertised movie times are false advertisements because commercials are aired prior to the movie. The suit seeks an award of $75 per patron for "lost time" and that theater movie times list the time of the feature presentation's beginning. The lawyer that filed the suit said he is seeking class action status for the case, adding that he would like to see all commercials pulled from the screen because "commercialization has gotten out of hand." A statement from the theater said, "This lawsuit is frivolous…the moviegoing public has come to expect this type of content prior to viewing the main feature."
The suit is a joke and can't be won, but it will give the Loews folks something to think about. I will watch this and see how it plays out. My article in April's Mystery Movies column addresses this same subject. In the words of Yogi Berra, it must be "deja vu all over again." All of this said, I saw The Interpreter at Loews last week and it was worth the 15 or 20 minute wait. Excellent movie.
Article concerning movie theater averts in April's Mystery Movies column.
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